Peppers Pop-up | Dubai

Peppers is not just a place for spicy burgers — it's a brand that, since 2019, has launched annual pop-ups and built a loyal audience. Our task was to create a space where the sensation of spiciness is expressed through form, color, and light. We needed a concept that would reflect the brand’s bold character and make it instantly recognizable.

Peppers pop-up by kidz studio

pizzeria | 60 sq.m

Architects: Ruben Movsisian, yulia tsuglenok, artem lebedev, daniil savinskiy

Visualization: Tatiana Kurochkina

Photo: zigamihelcic

The project is built around the idea of visualizing flavor: red as the symbol of hot chili, dynamic reflective surfaces that convey the pulse of heat, and a high-contrast lighting scheme that evokes energy.

The design is based on minimalist cubes, where every element serves the concept. The facade is clad in red mirrors — it reflects the surrounding environment, creating a sense of motion, like hot air shimmering above fire. This material not only captures attention but also transforms the space depending on the viewer’s angle.

The open seating area is done in neutral tones to heighten contrast with the exterior. Inside, the lighting from a luminous ceiling emits a warm glow, reminiscent of glowing embers, striking a balance between intensity and comfort. Illuminated interior elements add depth and enhance the immersive flavor-driven experience.

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