Viva la vika

The project was created for the VLV brand, which strives for uniqueness in each of its stores. The main idea is to rethink space through experiments with form, light, and materials. In this case, our task was to create an interior that is instantly memorable, transforms perception, and transports visitors into a unique atmosphere.

Viva la vika by kidz studio

jewellery | 50 sq.m

Architects: Ruben Movsisian, artem lebedev, daniil savinskiy, Egor bogomolov

Visualization: Tatiana Kurochkina

Photo: Varvara toplennikova

The space is built around the play of reflections, volumes, and perspectives. The main element is a semi-circular cantilevered console that extends 2.5 meters from the wall. The wall behind it is entirely mirrored, creating an illusion of reflection: the semi-circle turns into a complete circle, and the room visually doubles in size.

In addition to the central console, the interior features a side one. It has a simpler and more understandable shape but incorporates new details that make it both functional and expressive. One of its features is a rounded glass corner through which the jewelry is visible. Access is provided via pull-out drawers, ensuring ease of use

We also added small accents that emphasize the VLV aesthetic. For example, the star on the console door façade not only decorates the surface but also serves as a hidden handle, providing access to internal storage.

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